Stylization Tips for a Web Content Editor
As a web content editor, you should know that the rules of the game are completely different when it comes to online editing versus, say, editing for printed materials. With the latter, you have to be extra conscious about editing without drastically changing the tone and style of the author. Editing is all about polishing a work to make it shine and not changing the work to suit your taste.
With SEO or web content, however, your goals are different. As a web content editor, it is your job to ensure that the content meets the requirements of the search engine as well as the readers. Both of these take precedent over the style of the writer.
In terms of pleasing the reader, the tone of the article must be conversational and the words used must be easy and simple enough for a fifth-grader to immediately grasp.
In terms of pleasing the search engine, just make sure that you use the keyword several times in the article.
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